eCommerce Solutions
The first step to processing through the internet is to understand the procedures involved. There are three stages that need to be completed in order to accept payment cards on your website. The first step is to build your website, followed by adding a shopping cart to your website. The shopping cart then integrates with a payment gateway which is what routes the transactions to us, the processor. eCommerce payment gateways integrate with shopping cart applications used on a merchant's website to authorize and settle card payment transactions.
The key when constructing an eCommerce web site is to match the shopping cart, payment gateway and card processing network. These three elements work together.
Payment gateways are typically priced with an activation fee, monthly fee and a transaction fee. Also, some gateways have additional value-added services like automated recurring billing available. Typically, the preferred payment gateway of most web developers is Authorize.net.
Our processing networks are compatible with most payment gateways including Authorize.net, Plug & Pay, Verisign PayPal, and many more. We may also be able to reprogram your existing payment gateway at no charge.
It is very important to select an open payment gateway that can be used on the greatest number of processing networks. Avoid getting your data locked into a proprietary system that makes it difficult to change if you are not satisfied or if you simply need to add features as your business grows. It is also important to understand the PCI card data storage and security standards that are necessary to protect your customers and your business from hackers.
To qualify for the best Interchange rates, you will need to pass key data elements, such as an invoice number and AVS (Address Verification Services) information. You should also make sure the authorization amount matches the settlement amount and should avoid forcing transactions.
Proper set up includes making decisions about the use of card security features, including Address Verification Services (AVS), card verification value (CVV2), Verified by Visa (VbV) and other fraud screening services. The key is to follow best practices to protect your business from fraud.
Each year millions of dollars are lost on fraud through the internet. Preventing fraud and losses starts with the understanding that the responsibility for addressing the risks of fraud lies solely with the merchant. In the card not present sales environment of eCommerce, card rules are written in favor of the cardholder. Credit and debit cards are a convenience form of payment, not a guaranteed form of payment - it is very important to protect yourself.
If you are new to eCommerce, you have a lot to consider; developing your web site and implementing a shopping cart, payment gateway and merchant account to qualify for the best Interchange rates. And you have to do all of this while managing risk through best practices. Our expert staff can assist you in protecting your business from the risk of fraud and chargebacks; to help you prevent losses before they occur. We offer comprehensive reporting options in a variety of formats from paper statements to secure web access.
When deciding on a payment processing partner, you will want to work with a professional who can help you safely implement a payment solution for your eCommerce business that best meets your needs. Let us help you determine the best eCommerce solution package. Please complete our contact form (click here) to be contacted by a payment specialist who can answer your questions and provide a detailed quote for our services. We look forward to working with you.
