18 May 3 Marketing Strategies to Grow Your Software Company’s Revenue in 2020
Companies around the country spent Q1 of 2020 developing marketing strategies and planning new campaigns. Then, COVID-19 hit and left marketers scrambling to change direction, cut through the noise, and remain relevant. On the back end of this pandemic and beyond, your marketing strategies need to evolve. Now more than ever, flexible and forward-thinking outreach campaigns are a necessity. Here are some insights to inform your software company’s marketing efforts through 2020.
1. Shift to digital marketing
For many years now, our world has been undergoing a change—everything’s becoming digital. Until COVID-19, this change was gradual, but now—with the need for social distancing—organizations that didn’t incorporate digital marketing in their strategies are being left behind. Here are some numbers to consider:
Traditional ways of reaching out to your customers are changing, so it’s time to reassess your marketing strategies to ensure you’re appealing to the post-COVID-19 customer. Some tried and true strategies may not return for a while. With cost reduction efforts ramping up across all industries, many marketers find themselves with reduced resources. So, for now, invest your time and money in future-proof digital venues.
2. Think small with agile marketing campaigns
When the COVID-19 pandemic was just beginning, it became painfully clear that many organizations were not ready to move with the speed necessary to navigate marketing in a crisis. Some took weeks to change their messaging, and others went radio silent. According to a survey from Advertiser Perceptions, nearly half of advertisers reported either stopping or delaying a campaign launch due to COVID-19.
Generally, marketers are making long-term plans, but slashed budgets and middling consumer confidence mean software providers should rethink that strategy. Right now, the economy is still a volatile thing, so using your time and resources to design long-ranging marketing campaigns is ill-advised. Instead, your marketing efforts need to be agile and timely. In times of uncertainty, the ability to respond quickly is critical. In some industries, this has always been a requirement. Travel companies must adapt to natural disasters. IT providers must adapt to new cybersecurity threats. Now, no industry should be marketing on autopilot.
Focus on small, flexible, high-frequency, and easy-to-implement campaigns. Without massive investments in large, long-term campaigns, your marketing team is empowered to respond to developing situations quickly.
3. Downturns create opportunities—take advantage of them!
Enterprising companies are looking at this situation as an opportunity to grow their customer base, strengthen relationships with existing clients, and enhance their reputation. Here are just few marketing opportunities you can take advantage of.
Improve the experience of web visitors
One low-cost way to improve your digital presence is to use this time to tune-up your website. Audit the copy on all your web pages, test your contact forms, and streamline navigation to make it as easy as possible for users to find exactly what they’re looking for.
Focus on email marketing
Email marketing is a low-cost approach that can deliver substantial results. Stay in touch with current customers and offer solutions and guidance to help them through what is undoubtedly a difficult economic time for many of your clients. Right now, a lot of industries—namely travel and entertainment—need to be careful that their marketing efforts don’t come off as tone-deaf. On the other hand, the B2B and e-commerce sectors have been busier than ever. As a software provider, you offer products and solutions to help these companies streamline their operations, so don’t be afraid to stay in touch.
Marketing during and after the COVID-19 pandemic has been a challenge that requires laser focus. But businesses and individuals alike are looking for financial guidance and solutions, so now is the time for your software company to get in front of those prospects.
If you’re a current partner looking for help addressing the changing needs of your merchants, please reach out to us. If you are not a current partner, we encourage you to contact us today. BASYS Processing’s in-house marketing team will help promote your solutions with website recommendations, custom email campaigns, and more. But the benefits don’t end there. Click here for more details about our partnership programs.
BASYS Processing as a business partner
If your processor doesn’t offer seamless integration and an industry-leading revenue share, please call BASYS Processing at (800) 386-0711. Let’s talk about creating a true business partnership that will help you exceed your goals.
BASYS Processing features:
– User-friendly API allowing for seamless integration into your software
– Competitive revenue share with easy-to-read revenue share reports tracking partnership growth
– Personalized customer solutions, including automated recurring billing, secure customer vaults, and more!
– A simple application process with the full support of our in-house Boarding team
– 90% + Customer Retention Rate
– Live operator when your merchant customers need support – no automated voice systems
– Dedicated Relationship Manager for questions and concerns
– Proactive contact with every merchant to walk through the annual PCI process
– Track record of successful software partnerships
– Thorough market analysis followed by mutual plans and goals to grow your portfolio
– High-quality service mentality, similar to your own
– Vested interest in protecting your software’s hard-earned reputation
– Open line of communication between BASYS, you, and your customers
– Quick response time for your questions and concerns; you are a priority
About BASYS Processing
BASYS Processing provides credit card and debit card processing services, and solutions that include terminals, virtual terminals, e-commerce, mobile, and point-of-sale, customized to fit any need. Banks, associations, and software partners depend on us to strengthen their reputations and relationships with their customers by providing remarkable service paired with ultimate flexibility and pricing. Merchants depend on us to make accepting credit cards and debit cards convenient, safe & affordable. BASYS was founded in 2002 on one philosophy: to take care of our merchants, partners, and employees so they never want to leave. We are dedicated to working one-on-one with our customers to design the perfect solution. BASYS is Personalized Payment Processing.
Learn more at basyspro.com, and connect with us online at: