24 Jun [INFOGRAPHIC] 3 Marketing Strategies to Grow Your Software Company’s Revenue
Looking for ways to grow your software company’s revenue in 2020 and beyond? The digital age is here, and you need to adjust your marketing strategies to match. Here are 3 ways to adjust your marketing strategies to drive traffic, increase engagement, improve customer satisfaction, and boost revenue. Click the infographic to take a closer look.
1. Shift to digital marketing. Prospects are increasingly searching for products and solutions digitally and organizations that don’t incorporate digital marketing in their strategies are being left behind.
2. Think small with agile marketing campaigns. Travel companies must adapt to natural disasters. IT providers must adapt to new cybersecurity threats. Now, no industry should be marketing on autopilot. If there’s one thing we’ve learned from 2020, it’s that adaptability is everything.
3. Downturns create opportunities—take advantage of them! Grow your software company’s revenue, even when times are tough or sales are down. Revamping your website and reconnecting with existing customers can help generate leads and increase retention.
Ramping up your marketing efforts might seem daunting, but once you gain momentum, these strategies will grow your software company’s revenue for years to come. And you don’t have to go it alone. Consider reaching out to your strategic partners to discuss co-branded marketing campaigns, and ask if they have any templates or content that you can utilize. Don’t have a strategic partner? Keep scrolling. We can help with that too!
For a more in-depth look at how these marketing strategies can grow your software company’s revenue in 2020 and beyond, click here to read the full blog post.
BASYS Processing is a payment processing provider, but we’re also so much more. when you partner with us, you’ll have access to our innovative payment gateway API, our amazing customer service team, and our talented in-house marketing department. We’ll work with you to design custom ad materials, incentive campaigns, email programs, and more.
To learn more about our software partnership programs, click here.
BASYS Processing as a business partner
If your processor doesn’t offer seamless integration and an industry-leading revenue share, please call BASYS Processing at (800) 386-0711 or enter some basic information in the form below. Let’s talk about creating a true business partnership that will help you exceed your goals.