Blog

BASYS Blog:
thoughts, ideas, and news for merchant services and credit card processing

On the back end of the COVID-19 pandemic—depending on how long this lasts and how successful our efforts to control it are—bank marketing in 2020 and beyond needs to evolve. The post-COVID-19 business landscape will require forward-thinking and innovative strategies. Here are some insights to...

COVID-19 is still causing a lot of uncertainty. Still, many organizations are turning to the future, and software providers should be among them. If you represent an Independent Software Vendor (ISV) or Software as a Service (SaaS) provider, here's how to prepare for the post COVID-19 economy. ...

Business owners will be impacted by the COVID-19 pandemic and its aftermath for months, maybe even years, to come. But what happens once the virus is under control? How can businesses move from economic hardship to renewal and growth?...

During COVID-19, a large volume of bank employees are working remotely, many branches have changed to drive-through only, and loan specialists are scrambling to help business clients get financial help. Compared to these problems, cybersecurity might become an afterthought, and that’s exactly what cybercriminals are...

In marketing, nothing matters more than context. In the context of the COVID-19 pandemic, many marketers are asking themselves, “Should we be marketing at all?" For banks, the answer to that question is YES. Here's how to adjust your marketing strategies accordingly. ...