17 Mar Outsmart COVID-19 By Transitioning Your Retail Service Business to Online
The Coronavirus (COVID-19) is here, and we don’t yet know how long it’s going to stay. There’s a lot of uncertainty for businesses and their customers right now, especially for retail service businesses. Current guidelines recommend working from home whenever possible and avoiding groups of more than 10 people. In some parts of the country, there are even more restrictive “shelter in place” orders. That’s left retail service businesses like gyms, martial arts schools, and music academies empty. But, with only a few adjustments, these types of businesses are well poised to continue operating.
Consider schools and universities. Many of these institutions have transitioned to remote learning. You can protect yourself, your clients, and your bottom line by doing the same.
Move Your Retail Service Business Online
As a result of COVID-19, many conferences are opting for this option as well. For example, Google Cloud Next ’20, which was originally a three-day conference, became the fully online event, Digital Connect. In the virtual age, offering lessons online is easy and, in many cases, free.
At BASYS, we’re big proponents of video-conferencing software Zoom. Zoom’s free plan allows unlimited virtual meetings of up to 40 minutes with as many as 100 participants, and there are no time restrictions on one-on-one meetings. For someone like a personal trainer, who would usually conduct sessions of around 30-60 minutes per client, this should be an easy transition. Your clients might even decide they prefer virtual training. Here’s how martial arts studio, PowerKenpo Karate, successfully pivoted to an online service model due to COVID-19.
Communicate with Your Clients
Consider this situation from the perspective of your customers. Companies across the country have been forced to close their doors, so your customers are probably questioning whether they should continue paying tuition, fees, and so on. They’re asking themselves, “Since their location is closed, what value is this service offering?” This is why it’s imperative not to panic, and to consider your options. Lots of people are practicing social-distancing or self-quarantining right now. These people need you. Your service business can break up the monotony and offer value and normalcy in these turbulent times. But you can only ask your customers to remain loyal as long as you’re still providing value. So, stay relevant, inform customers that you’re still offering your services, and let them know how they can get started.
Calendly is another great, free tool that can help you organize your virtual sessions. Their digital calendar shows your availability and allows customers to schedule sessions at a time that’s convenient for everyone. Consider offering sign-ups on your social media channels as well. With so many people sheltering at home, you might even pick up some new customers.
Consider How You’ll Accept Payment
You still have bills to pay, so cash flow is just as important now as it is when you’re doing business in the office, gym, etc. While you’re offering services virtually, consider how you’ll accept payment. Due to the COVID-19 pandemic, many of our retail service business clients have switched to using a virtual terminal in the interim. Here are a few benefits of this solution:
1. No new devices are required. A virtual terminal is simply a gateway that you log into from any existing device with an internet connection. This allows you to process payments on your desktop, laptop, tablet, or even your mobile phone. For a business owner operating out of their home, the virtual terminal is a convenient, safe, and affordable solution.
2. Clients can continue with a subscription or pay per session. BASYS Processing’s proprietary virtual terminal allows for one-time charges, and subscription billing. Offering flexibility to your customers in these uncertain times might be the thing that convinces them to keep doing business with you.
We are here for you. Change can be challenging, but your retail service business is in a good position to transition to the online world and sustain your income. If you’re looking for an online solution to help your business weather this storm, please reach out to us.
BASYS Processing as a business partner
Does your current processor understand the unique struggles of your industry? Do they provide great rates and excellent customer service? Are they offering solutions to grow your business and being pro-active about helping you reduce risk and increase your savings? Contact BASYS today to learn more about innovative payment solutions that will save you time and money. We make accepting debit cards and credit cards convenient, safe & affordable.
BASYS Processing features:
– Live operator when you call support – no automated voice systems
– Dedicated Relationship Manager for questions and concerns
– Quick response time for your questions and concerns; you are a priority
– Family owned since our founding in 2002
– A+ BBB rating
– 90% + Customer Retention Rate
– Proactive contact with every merchant to walk through the annual PCI process
– In-house PCI Team to assist with questions and concerns
– Solutions including terminals, virtual terminals, e-commerce, mobile, and point of sale
– EMV compliant products
– Reporting for customer, sales, and inventory management
– Gift and loyalty card programs
– Easy-to-read statements
– Transparent pricing
– Tremendous savings
About BASYS Processing
BASYS Processing provides credit card and debit card processing services, and solutions that include terminals, virtual terminals, e-commerce, mobile, and point-of-sale, customized to fit any need. Banks, associations, and software partners depend on us to strengthen their reputations and relationships with their customers by providing remarkable service paired with ultimate flexibility and pricing. Merchants depend on us to make accepting credit cards and debit cards convenient, safe & affordable. BASYS was founded in 2002 on one philosophy: to take care of our merchants, partners, and employees so they never want to leave. We are dedicated to working one-on-one with our customers to design the perfect solution. BASYS is Personalized Payment Processing.
Learn more at basyspro.com, and connect with us online at: