BASYS – Video – 4 Reasons Your Merchant Services Program Isn’t Growing – Brady

4 Reasons Your Merchant Services Program Isn’t Growing

One of the things that can cause a bank’s merchant services program to be stagnant or declining is low merchant retention. How many merchants do you have to sign each month just to stay flat? Keeping a current customer is 10 times easier that finding a new one, so your best bet is implementing everything possible to increase your retention percentage above the industry average. This can include adding a personal touch by having staff at the bank dedicated to merchant support. It could mean partnering with a processor that mirrors your bank’s philosophy of service and places customer support as a high priority.

Watch the video to learn more.

Is the merchant services program for your bank performing to the level you expect? That could be because of the credit card processor you have chosen as a partner. Here are the top 4 reasons we see for a merchant services program being stagnant or declining.

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