18 Jul 3 Easy Ways to Increase Sales Online
It’s puzzling. A shopper peruses your site and adds item after item to their online cart, only to abandon their purchase.
According to multichannelmerchant, about 70% of shoppers abandon their online shopping carts before completing purchases. So the good news is that people are visiting your website and learning about your products. And the other good news is there’s incredible opportunity to increase sales online.
Here are three things you can do to get customers through the checkout process.
1. Integrate Intuitive Design
Psychologist and researcher Dr. Elizabeth Sillence found that 94% of people who reported dissatisfaction with a website attributed their displeasure to poor design.
It might be time to give your website a makeover. Make sure your navigation is well-organized, and of course, includes a prominent “add to cart” or “buy now” button on every product page.
Sites that appear cluttered or outdated quickly frustrate shoppers. They may even give up and go to your competition in search of an easier buying experience.
2. Include Product Reviews
Odds are you’ve browsed Yelp photos and reviews before trying a new restaurant. In the Information Age, we trust fellow consumers to help us know what to expect from a product or service.
Increase trust and transparency by including user reviews and photos on your product descriptions. These should go beyond product specs, and include things like fit, material quality and durability.
3. Implement Single-Page Checkout
Single page checkout saves time, not to mention frustration caused by the spinning wheel of death. You can make the process even easier by encouraging buyers to open an account on your site, saving their personal and payment details for future purchases.
BASYS can help implement a secure payment solution that best meets your e-commerce needs, while reducing the risks and costs of fraud and chargebacks in the online world.
Many credit card processors, including BASYS, offer e-commerce solutions. And, if you’ve spent the time and resources to integrate e-commerce into your business strategy, you definitely don’t want to settle for average performance from this channel.
BASYS Processing as a business partner
Does your current processor understand the unique struggles of your industry? Do they provide great rates and personal customer service? Are they offering solutions to grow your business and being proactive about helping you reduce risk and increase your savings?
BASYS Processing features:
• A friendly, live voice will answer the phone when you call; no automated phone systems
• In-house PCI Compliance team to walk you through the process step-by-step, improving security and reducing costs
• A knowledgeable Account Manager assigned to your business to support your needs
• Accept payments in person, over the phone or online
• Next-day funding options
About BASYS Processing
BASYS Processing provides credit card and debit card processing services, plus solutions that include terminals, virtual terminals, e-commerce, mobile, and point-of-sale, customized to fit any need. Banks, associations, and software partners depend on us to strengthen their reputations and relationships with their customers by providing remarkable service paired with ultimate flexibility and pricing. Merchants depend on us to make accepting credit cards and debit cards convenient, safe & affordable. BASYS was founded in 2002 on one philosophy: to take care of our merchants, partners, and employees so they never want to leave. We are dedicated to working one-on-one with our customers to design the perfect solution. BASYS is Personal Payment Processing.
Learn more at basyspro.com, and connect with us online at: