17 May 4 Benefits of Accepting Mobile Payments at Trade Shows
A trade show presence is key to growing your business. Trade shows, conventions, and conferences allow you to form relationships with potential customers, network with colleagues and close sales face-to-face. But, how can you capture the attention of current and potential customers? How can you stand out from the competition? How do you make sure that you are the one to close the deal at the show? One way is by processing transactions with a mobile point of sale (POS) system. Here are four benefits you’ll enjoy when you integrate accepting mobile payments into your trade show booth experience.
1. More Sales at the Booth
According to the Center for Exhibition Industry Research (CEIR), 81 percent of trade show attendees have buying authority. So, you should give them buying ABILITY while they are at your booth. The most popular mobile payment options are point of sale systems, like the Clover Go, that allow you to turn your phone or tablet into a credit card reader. Options like this allow your team to help customers right there in the booth – closing sales quickly and efficiently. Mobile payment options lead to shorter lines, happier customers, and increased sales.
2. Capturing Attendee Information
Your staff can use a mobile point of sale system to email receipts to customers. This is the perfect opportunity to invite customers to receive email updates and special offers. According to research by FitSmallBusiness, 8 out of 10 small retailers state email marketing drives customer acquisition and retention, topping other marketing methods, including organic search, paid search, and social media. A mobile payment system gives you the perfect avenue to market to trade show customers, and continue to close sales long after the trade show is over. Encourage your staff to talk with customers about opting into your email list. Also, make sure you have an “opt-in” checkbox as part of your mobile payment process.
3. Increased Data Security
There’s a wow factor to mobile payments. It’s slick, and it’s easy. But, it’s also more secure. When you’re in the middle of a trade show, the last thing you want to worry about is exposing a customer’s data by writing down, emailing, or texting credit card information. Accepting payments via mobile POS protects your customers’ personal information, while showing them your business is keeping pace with technology.
4. Quick and Efficient Payment Collection
With mobile payments, funds can be transferred directly to a bank account (often in less than 48 hours), including a record of which customer made the payment. This means less time consolidating payments, punching in transactions manually, or depositing checks; and more time for you to follow up with leads and new customers you met at the trade show.
BASYS Processing as a business partner
Does your current processor understand the unique struggles of your industry? Do they provide great rates and personal customer service? Are they offering solutions to grow your business and being proactive about helping you reduce risk and increase your savings?
BASYS Processing features:
• A friendly, live voice will answer the phone when you call; no automated phone systems
• In-house PCI Compliance team to walk you through the process step-by-step, improving security and reducing costs
• Accept payments in person, over the phone or online
• Next-day funding options
About BASYS Processing
BASYS Processing provides credit card and debit card processing services, plus solutions that include terminals, virtual terminals, e-commerce, mobile, and point-of-sale, customized to fit any need. Banks, associations, and software partners depend on us to strengthen their reputations and relationships with their customers by providing remarkable service paired with ultimate flexibility and pricing. Merchants depend on us to make accepting credit cards and debit cards convenient, safe & affordable. BASYS was founded in 2002 on one philosophy: to take care of our merchants, partners, and employees so they never want to leave. We are dedicated to working one-on-one with our customers to design the perfect solution. BASYS is Personal Payment Processing.
Learn more at basyspro.com, and connect with us online at:
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