27 Nov 4 Features to Supercharge Your B2C Software Solution
The B2C sector, once dominated by retail establishments, is increasingly trending toward e-commerce. 51% of consumers cite competitive pricing, speedy delivery, and discounts as the main reasons they prefer to shop online. Even organizations that do business primarily from a brick-and-mortar location are being impacted. Customers expect on-demand access to product and service offerings, tracking information, payments, and more.
Therefore, software companies catering to B2C organizations need to prioritize features that will help their clients stay organized and grow business in the digital age. Here are 4 features your software can incorporate to stay ahead of the competition:
A Comprehensive Dashboard
When logging into your software, this is the first thing clients will see. Your product’s dashboard should be clean and user-friendly, with easy access to all the information that busy managers needs to run day-to-day operations. Depending on the industry, this information can include schedules, invoices, expiring memberships, email lists, and more. That’s why, above all, your dashboard should be customizable.
Let each client choose what information will help them run their business, then make sure your software provides it to them in a format that is equally digestible and actionable.
Customer Tracking/Case Management
Managing customer relationships is key to building a successful B2C business. And B2C businesses typically have a much larger number of customers than B2B businesses. With so many customers, it might be difficult for your clients to manage customer inquiries, appointments, account balances, order statuses, etc. This is where you come in. Playing the role of a customer relationship management (CRM) software offers increased convenience and value to your customers.
Most CRM softwares target B2B operations, so it’s likely that your clients are under-served in this arena. Why not enhance your existing business relationships and meet this need for them with features that track customers through the sales journey, from start to finish?
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Email Automation
Offering email automation within your software will benefit your clients in two main areas:
Marketing: First, allow clients of your software company to manage prospects, acquire new leads, and communicate with both. Once a lead is entered into the system, emails and text (SMS) alerts can be set to automatically follow up, pushing leads further down the sales funnel. This is an invaluable feature for B2C operations that want to continue growing without constantly searching for new leads.
Retention: Next, allow your customers to cultivate existing relationships and enhance retention efforts. This could include sending discount codes, appointment reminders, alerts about past due payments, order updates, general announcements, and more.
Email automation is a win-win for B2C software companies. You’ll help your clients retain existing customers and find new ones, and because of that added value, they’ll be more likely to continue using your product.
Integrated Payments
Consumers overwhelmingly prefer to pay with credit and debit cards—with 26% preferring credit and 54% preferring debit.
Whether your client is an e-commerce boutique or a doctor’s office utilizing an online patient portal, take the complication out of accepting payments by partnering with a payment processor that supports the following:
E-Commerce: B2C e-commerce allows consumers to purchase directly from your client’s website. Make it easy for your clients to configure and update product descriptions and avoid the need for multiple applications when your e-commerce module interphases seamlessly with back-end reporting.
Click-to-Pay Invoices: For medical offices, HVAC operations, and other organizations that routinely invoice customers, click-to-pay invoices are an in-demand feature. They allow customers to easily pay with their preferred payment method and reduce paperwork as well as the amount of time spent tracking down outstanding payments.
Recurring Payments: Blue Apron, Netflix, Spotify, and many more businesses have found success with recurring payments, sometimes called subscription billing. Why not empower clients of your software company to utilize the same business model? This is especially popular with gyms and other organizations that offer memberships.
Final Thoughts
Are you offering your clients phenomenal value and cutting-edge features? Running a business is tough, so your software should make business management as seamless and intuitive as possible. BASYS can help. We’re your partner in payment processing. To learn more about growing your own income while providing the best in payment technology to your clients, watch this video.
BASYS Processing as a business partner
If your processor doesn’t offer seamless integration, an industry-leading revenue share, and personal service for your users, please call BASYS Processing at (800) 386-0711. Let’s talk about creating a business partnership that will help you meet and exceed your goals.
BASYS Processing features:
• User-friendly API allowing for seamless integration into your software.
• Competitive revenue share, and easy-to-read revenue share reports tracking growth.
• Personalized customer solutions including automated recurring billing, secure customer vault, and more!
• A friendly, live voice will answer the phone when you or your customers call; no automated phone systems.
• In-house PCI Compliance team to walk your customers through the process step-by-step, improving security and reducing costs.
• Access to our marketing department, plus a full suite of marketing materials, blogs and videos
About BASYS Processing
BASYS Processing provides credit card and debit card processing services, plus solutions that include terminals, virtual terminals, e-commerce, mobile, and point-of-sale, customized to fit any need. Banks, associations, and software partners depend on us to strengthen their reputations and relationships with their customers by providing remarkable service paired with ultimate flexibility and pricing. Merchants depend on us to make accepting credit cards and debit cards convenient, safe and affordable. BASYS was founded in 2002 on one philosophy: to take care of our merchants, partners, and employees so they never want to leave. We are dedicated to working one-on-one with our customers to design the perfect solution. BASYS is Personal Payment Processing.
Learn more at basyspro.com, and connect with us online at: