banking Tag

Most bank marketers would agree that they have never seen a year like 2020, and they are not sad to see it come to an end. However, the earthquake caused by the virus and economic ramifications will send tremors well into 2021 and beyond, and...

For banking executives, now’s the time to make sure you’re positioning your bank to optimize growth and drive revenue. But, increasingly, growth is occurring on digital channels. Here’s how your bank can turn digital solutions into revenue....

On the back end of the COVID-19 pandemic—depending on how long this lasts and how successful our efforts to control it are—bank marketing in 2020 and beyond needs to evolve. The post-COVID-19 business landscape will require forward-thinking and innovative strategies. Here are some insights to...

To create impactful growth strategies for your bank, in-depth reporting is a must-have. Reporting from your partner can enrich the full scope of your bank’s merchant services program, from informing the sales process, to curbing PCI non-compliance. ...

Your referral bank sales reps are the lifeblood of your merchant services program. Their work will grow your portfolio and your bank's non-interest income. Here are 3 things to watch out for with referral bank rep compensation....

PCI Compliance. For many bankers, the words send a shiver of dread down their spines. For others, PCI Compliance is something they’ve only heard about in passing, but how important is it really? The confusion surrounding PCI Compliance is largely because traditional PCI Compliance programs...

Offering competitive rates and top-notch customer service is important, but those things won’t make a difference if your staff isn’t even mentioning merchant services. Here are some pointers on how to engage branch staff to help you build a successful merchant services program....

At BASYS, we meet with banks all over the country, so we’re familiar with the struggles of building a successful treasury department. To increase your revenue, it’s vital that your branch employees are discussing treasury products with new and existing customers. Here are six steps...

Once your bank decides to offer merchant services to its customers, the next step is choosing a processing partner. This choice will impact everything from revenue and retention, to customer support, so it’s not one to be taken lightly. But, in an industry that can...

If your merchant services program is supported by the right processing partner, it can provide a substantial amount of non-interest income. But not all providers will be a good fit for your bank, and choosing the wrong partner can have unforeseen consequences. Here are just...

Providing a merchant services program to your banking customers can be a lucrative business move that leads to additional clients and profits. However, low profit, stagnant portfolio growth, and high rates of attrition can all be signs that your merchant services partner is not providing...