In marketing, nothing matters more than context. In the context of the COVID-19 pandemic, many marketers are asking themselves, “Should we be marketing at all?" For banks, the answer to that question is YES. Here's how to adjust your marketing strategies accordingly. ...
If your business is experiencing hardship due to COVID-19, you're not alone, and help is out there. Keep reading for more on two COVID-19 loans for small businesses....
COVID-19 is having an impact on nearly every facet of daily life. Your business clients need your bank now more than ever. Here are 3 ways banks can help their business clients endure the COVID-19 pandemic....
The credit card processing industry is at the intersection of finance, technology, and security. Whether you're new to the merchant services side of banking or are just looking to stay informed, we hope you'll find this guide helpful....
To create impactful growth strategies for your bank, in-depth reporting is a must-have. Reporting from your partner can enrich the full scope of your bank’s merchant services program, from informing the sales process, to curbing PCI non-compliance. ...
Your referral bank sales reps are the lifeblood of your merchant services program. Their work will grow your portfolio and your bank's non-interest income. Here are 3 things to watch out for with referral bank rep compensation....
Is consolidation impacting your bank? Customers are loyal to community banks because of the personalized service they can provide. A large processor can completely undercut your efforts and lead to upset merchants and a damaged reputation....
PCI Compliance. For many bankers, the words send a shiver of dread down their spines. For others, PCI Compliance is something they’ve only heard about in passing, but how important is it really? The confusion surrounding PCI Compliance is largely because traditional PCI Compliance programs...
Offering competitive rates and top-notch customer service is important, but those things won’t make a difference if your staff isn’t even mentioning merchant services. Here are some pointers on how to engage branch staff to help you build a successful merchant services program....
At BASYS, we meet with banks all over the country, so we’re familiar with the struggles of building a successful treasury department. To increase your revenue, it’s vital that your branch employees are discussing treasury products with new and existing customers. Here are six steps...
Once your bank decides to offer merchant services to its customers, the next step is choosing a processing partner. This choice will impact everything from revenue and retention, to customer support, so it’s not one to be taken lightly. But, in an industry that can...
If your merchant services program is supported by the right processing partner, it can provide a substantial amount of non-interest income. But not all providers will be a good fit for your bank, and choosing the wrong partner can have unforeseen consequences. Here are just...
Providing a merchant services program to your banking customers can be a lucrative business move that leads to additional clients and profits. However, low profit, stagnant portfolio growth, and high rates of attrition can all be signs that your merchant services partner is not providing...
One of the most important aspects of choosing a partner for your merchant services program is ensuring your processing partner can successfully manage all the technical tasks and account maintenance, so you can focus on growing your portfolio. Learn more about eliminating the 4...
Merchant Services is a completely different animal from the rest of banking. How do you know if your program is living up to its earning potential?...