In marketing, nothing matters more than context. In the context of the COVID-19 pandemic, many marketers are asking themselves, “Should we be marketing at all?" For banks, the answer to that question is YES. Here's how to adjust your marketing strategies accordingly. ...
COVID-19 is having an impact on nearly every facet of daily life. Your business clients need your bank now more than ever. Here are 3 ways banks can help their business clients endure the COVID-19 pandemic....
The credit card processing industry is at the intersection of finance, technology, and security. Whether you're new to the merchant services side of banking or are just looking to stay informed, we hope you'll find this guide helpful....
To create impactful growth strategies for your bank, in-depth reporting is a must-have. Reporting from your partner can enrich the full scope of your bank’s merchant services program, from informing the sales process, to curbing PCI non-compliance. ...
Your referral bank sales reps are the lifeblood of your merchant services program. Their work will grow your portfolio and your bank's non-interest income. Here are 3 things to watch out for with referral bank rep compensation....
Is consolidation impacting your bank? Customers are loyal to community banks because of the personalized service they can provide. A large processor can completely undercut your efforts and lead to upset merchants and a damaged reputation....
PCI Compliance. For many bankers, the words send a shiver of dread down their spines. For others, PCI Compliance is something they’ve only heard about in passing, but how important is it really? The confusion surrounding PCI Compliance is largely because traditional PCI Compliance programs...
Offering competitive rates and top-notch customer service is important, but those things won’t make a difference if your staff isn’t even mentioning merchant services. Here are some pointers on how to engage branch staff to help you build a successful merchant services program....
At BASYS, we meet with banks all over the country, so we’re familiar with the struggles of building a successful treasury department. To increase your revenue, it’s vital that your branch employees are discussing treasury products with new and existing customers. Here are six steps...
Providing a merchant services program to your banking customers can be a lucrative business move that leads to additional clients and profits. However, low profit, stagnant portfolio growth, and high rates of attrition can all be signs that your merchant services partner is not providing...
The internet is packed with best practices on banks leveraging social media to market to business owners. Less has been written, however, about how the individual banker should lean into social media, particularly LinkedIn. Here are 5 opportunities for business bankers to use LinkedIn to...
A key difference between a top performing bank and an average bank can usually be found in the quality and usage of the needs assessment when selling Treasury Services. A thorough assessment can help you avoid mistakes that derail new business proposals, and shorten...
You are a sales professional at a bank. You opened a new business account. CONGRATS! Now what? Beginning a relationship with a new business customer is exciting. But, opening the new account is just the beginning. ...
Deepening customer relationships isn’t a trend that is going to fade any time soon. In fact, some in the industry say that it is becoming core to the banking model. On-boarding shouldn't be the end of the relationship; it should be the beginning....
Are you interested in growing your bank's non-fee and non-interest income by expanding your Merchant Services portfolio? BASYS Processing has proven strategies to significantly increase your bank's credit card processing income, while enhancing your reputation with your customers....