The Top 3 Ways A Payment Integration Adds Value for Your Software Company’s Customers

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The Top 3 Ways A Payment Integration Adds Value for Your Software Company’s Customers

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For software companies, retaining clients while gaining additional business is simple, as long as you do this one thing—offer more value than your competitors. If your product has a sleek interface, advanced functionality, and the best service possible, why would your customers want to do business with anyone else?

A payment integration with a reputable processing provider is a great way to add additional features and functionality for your clients while growing your own revenue and reputation. Here are 3 ways a payment integration adds value for your software company’s customers:


1. Comprehensive reporting can inform business strategy

A quality payment integration gives your customers access to in-depth reporting about everything from how customers are paying to what they’re paying the most for. Data on inventory, customer spending habits, cash flow trends, and so on, is very valuable to merchants planning for future growth.

Payment Integration Adds Value for Software Customers - Reporting Example

[Above] An example of payment integration reporting on ticket amounts over a specified period of time

Ideally, your processing provider should be able to provide customizable reporting that enables your customers to easily access the data they need to perform their everyday job functions while informing business strategy.


2. Increased security reduces the burden of PCI Compliance

Another way you can increase value for your customers is with increased security. Over the past 5 years, the cost of a data breach has risen 12%, to a whopping $3.92 million per incident on average. Even for small businesses, who are the victims of 43% of cyberattacks, a data breach usually costs around $200K. Many of your customers are probably wary of cybersecurity threats but don’t know how to protect themselves. This is where you can offer immense value by doing the legwork for them.

When you partner with a processing provider, look for comprehensive security features to ease the burden shifting security requirements place on your merchants. These should include point-to-point encryption (P2Pe), fraud protection tools, and a secure customer vault.

Offering increased security adds value in 2 ways:

1. It protects your customers from a data breach. Considering how expensive breaches have become (not to mention reputational costs), this is a huge benefit. Your own company will see the benefit of this as well, since a customer’s data breach could potentially put them out of business, reducing your own revenue.

2. It reduces PCI Compliance requirements. The card brands require any organization accepting credit cards to meet certain requirements. These requirements vary, depending on how information is stored and how payments are accepted. When your processing provider ensures top-notch security on their end, the onus placed on your merchants is reduced.

The very best processing providers are so confident in the security of their systems that they will assist your customers with any remaining compliance requirements, walking them through what is often a complicated process, step-by-step.


3. A seamless experience means increased productivity

Software has revolutionized the way many organizations do business for one reason—simplicity. If a software doesn’t make everyday tasks easier, what’s the point of even having one? This is why forward-thinking software companies focus on ease-of-use with all-in-one integrations. Reporting, marketing, customer and order tracking, accounts receivable and accounts payable . . . More and more, we’re seeing software solutions with capabilities to handle all these daily business functions in one central hub.

Gone are the days of switching back and forth between different programs and devices. Now, businesses expect a user-friendly integrated experience. This applies to payments too. Don’t expect your customers to walk over to a terminal to swipe a card, then manually enter payment information. Your software should allow them to collect payment while simultaneously updating records, emailing receipts, and scheduling follow-up tasks. That’s added value.

Final Thoughts

If your software company is looking for ways to grow, a payment integration is the natural choice. It expands the functionality of your software solution and provides value to clients, all without an up-front investment that could compromise growth opportunities. In fact, a payment integration is a growth opportunity in and of itself. When you partner with a processing provider, you’ll have access to a brand-new revenue stream—revenue sharing.

For more details, read A Software Company’s Guide to Growing Revenue with Integrated Payments. To learn more about a partnership with BASYS, click “Learn More” or reach out to Kenny Thompson at (816) 294-1576.

BASYS Processing as a business partner

If your processor doesn’t offer seamless integration and an industry-leading revenue share, please call BASYS Processing at (800) 386-0711. Let’s talk about creating a true business partnership that will help you exceed your goals.

BASYS Processing features:

–  User-friendly API allowing for seamless integration into your software
–  Competitive revenue share with easy-to-read revenue share reports to track partnership growth
–  Personalized customer solutions, including automated recurring billing, secure customer vaults, and more!
–  A simple application process with the full support of our in-house Boarding team
–  90% + Customer Retention Rate
–  Live operator when your merchant customers need support – no automated voice systems
–  Dedicated Relationship Manager for questions and concerns
–  Proactive contact with every merchant to walk through the annual PCI process
–  Track record of successful software partnerships
–  Thorough market analysis followed by mutual plans and goals to grow your portfolio
– High-quality service mentality, similar to your own
–  Vested interest in protecting your software’s hard-earned reputation
–  Open line of communication between BASYS, you, and your customers
–  Quick response time for your questions and concerns; you are a priority


About BASYS Processing

BASYS Processing provides credit card and debit card processing services, and solutions that include terminals, virtual terminals, e-commerce, mobile, and point-of-sale, customized to fit any need.  Banksassociations, and software partners depend on us to strengthen their reputations and relationships with their customers by providing remarkable service paired with ultimate flexibility and pricing. Merchants depend on us to make accepting credit cards and debit cards convenient, safe & affordable. BASYS was founded in 2002 on one philosophy: to take care of our merchants, partners, and employees so they never want to leave. We are dedicated to working one-on-one with our customers to design the perfect solution. BASYS is Personalized Payment Processing.

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